![]() ![]() ![]() They get to know some of the people behind your brand, which is crucial to increasing rapport. You want to move them through loyalty to advocacy.Ī Facebook group can help you do that while helping you connect with your customers on a one-on-one basis. Think about the digital sales funnel: you don’t just want people to purchase once, and that’s it. And what’s better than getting a group of people together who love you and your products? This makes your brand and products even more valuable to the customers. Businesses who center a group around their brand - whether it’s part of a subscription service or not - can build a community around it. Build long-lasting relationships with customersįacebook groups are extremely valuable in general, but they can have a huge impact when used in your marketing strategy. There are a few key reasons for the increase in Facebook groups usage. These are branded groups, which may allow entry to anyone who wants to join, customers-only, or only users who purchase a subscription package through the business that happens to include group membership itself. Over the past few years, you’ve likely noticed more and more groups run by businesses popping up. Once you’re done the reading, you’ll have everything you need to get your group not only up and running, but thriving, too! Benefits of Facebook Groups for Business In this extended post, we’re going to go over every single thing you need to know about Facebook groups, including why you should be using them, how to create and maintain groups, best practices, and so much more. This is the standard that all groups should aspire to uphold. Those that offer value to you, in which you engage and build relationships with fellow members even if they’re centering their brands at the same time. ![]() There are only a few groups that you’d be able to think of immediately. How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number. ![]()
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